Young people in Seine-Saint-Denis believe they are the target of too much advertising for gambling

Young people in Seine-Saint-Denis believe they are the target of too much advertising for gambling
Young people in Seine-Saint-Denis believe they are the target of too much advertising for gambling

“There is too much advertising for gambling”estimate 82% of young people aged 13 to 25 interviewed in Seine-Saint-Denis for a study, according to which almost one in three (32.2%) have already played or bet money.

The quantitative survey was conducted among a representative sample of 1,949 adolescents and young adults living in the department. Nine collective interviews were also carried out with 42 young people.

Three-quarters (75.9%) themselves believe that gambling should be “less available or even banned”, and 82.9% agree with the statement that “Gaming operators (Winamax, FDJ, PMU, etc.) seek to get players addicted”.

Scratch games, lotteries and sports betting are the most popular. But the author of the survey, sociologist Thomas Amadieu, highlights a result “striking” : adolescents (13-17 years old) mainly experiment with betting in video games (type “loot boxes”loot boxes).

“Young people have a critical view of the advertisements but say that it still makes them want it because they are celebrities, influencers, who say that it is possible to win”said Mr. Amadieu to AFP.

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“We are lagging behind in . European neighbors – Spain, Belgium, Italy… – have acted to ban or limit gambling advertising,” he notes.

If the share of young people affected by a particularly worrying gambling practice is only 2.7% of the sample, this could represent more than 7,500 young people in Seine-Saint-Denis by projecting this data.

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