Although it has fallen by more than a quarter since the departures of Messi and Neymar and now Kylian Mbappé, the merchandising sector remains an important area of revenue for Paris Saint-Germain. In 2024, over the whole of last season, it will weigh 39 million euros, it is the highest total of Ligue 1 clubs.
Jerseys represent an important part of the business and in the case of Paris SG, notably differently from Olympique de Marseille which is ahead of it in this ranking, sales are largely made internationally. Foot.fr recently revealed its list of clubs selling the most tunics in its group this 2024-2025 season, both on its digital platform and in the brand's five stores in the country.
Abroad, others are doing better
In addition, the site Foot Market (which shares the same shareholding as Foot.fr), revealed the names of the players most requested by fans who buy the jerseys. In Paris, Bradley Barcola, Warren Zaire Emery, Ousmane Dembelé and Vitinha make up the dominant quartet. It's rare enough to be highlighted but none of the summer recruits are mentioned, notably the young talents, João Neves in the middle and Désiré Doué on the wing, for the two main ones.
These performances only apply to Foot.fr, so they may not be the same elsewhere, starting with PSG's own web and physical spaces, those of its equipment supplier Nike or the many other retailers in France and from Navarre. In the Asian region, for example, striker Kang-In Lee is particularly popular. Nevertheless, Foot.fr is sufficiently anchored in the French football landscape to be a source of current trends.
France
