Morocco is participating in the Consumer Electronic Summit (CES), the largest global exhibition dedicated to technological and electronic innovation, which is being held in Las Vegas (January 7-10), in Nevada in the western United States. This participation constitutes a major lever for promoting investments, sustainable development and international partnerships.
This unmissable event, which brings together the international elite of the world of technology, is an opportunity for the Kingdom to highlight its know-how and its commitment to segments with high added value, such as autonomous mobility, digital services in mobility, and connected systems.
The participation of Morocco, represented by the Moroccan Agency for the Development of Investments and Exports (AMDIE), the Mohammed VI Polytechnic University (UM6P), the Caisse de Dépôt et de Gestion (CDG), as well as representatives of the École Centrale Casablanca and the Digital Development Agency (ADD), is part of the national strategy aimed at strengthening the positioning of the Kingdom in sectors of the future such as electronics, digital and electric mobility .
Occupying a pride of place within the “Africa Pavilion”, the inauguration of which was marked by the presence of the president of the organizing association CTA Tech, Kinsey Fabrizio, and the director of the CES Show, John Kelly, the Morocco aims to highlight its excellence in the fields of electronics and technological innovation. Morocco’s participation in this major event reflects, in fact, the Royal vision of positioning Morocco as a strategic platform between Africa and the rest of the world.
The Moroccan delegation is led by the general director of AMDIE, Ali Seddiki, accompanied by the president of the Mohammed VI Polytechnic University (UM6PM), Hicham El Habti, as well as the Caisse de Dépôt et de Gestion (CDG) via its “212 Founders” program and representatives from École Centrale Casablanca and the Digital Development Agency (ADD).
During this high mass, Moroccan start-ups are in the spotlight, reflecting the innovation and rise of the Moroccan technological ecosystem, both in the fields of agritech and in energy and health tech.
The automobile sector, which grew by 30% last year, reaching $14 billion in exports, is not left out. With three manufacturers (OEM) and an ecosystem bringing together more than 270 equipment manufacturers, Morocco affirms its international positioning and its attractiveness to global investors.
At the same time, the growth of the electricity sector, marked by the establishment of the first Gigafactory in Africa and the development of its ecosystem, contributes to strengthening this dynamic.
CES, the global high mass of tech, is also an opportunity to hold strategic meetings and form new partnerships. Thus, AMDIE organizes high-level meetings with international companies that can complete the missing links in the Moroccan industrial ecosystem.
These discussions target in particular suspension systems, LCD screens and cameras, in an approach aimed at expanding and consolidating national capacities. Organized since 1967, this year the CES brings together the biggest names in technology and innovation, representing 166 countries, offering a unique platform for companies around the world to exhibit their latest innovations and their most daring advances, to exchange their experiences and expertise and to establish new partnerships.
On this occasion, the Moroccan delegation held a series of BtoB sessions with key American players, the aim being to strengthen partnerships with leading equipment manufacturers operating in Morocco and to explore new investment and growth opportunities. The United States and Morocco enjoy a historic, strong and enduring economic relationship. The free trade agreement signed in 2004 between the two countries strengthened these ties.
In 2023, net flows of American foreign direct investments in Morocco reached 7.4 billion dirhams, placing the United States first among foreign investors in the Kingdom. At the same time, bilateral trade has experienced notable growth. Moroccan exports to the United States increased by 40% between 2021 and 2023, reaching 14 billion dirhams in 2023, while imports increased by 61%, to reach 55 billion dirhams. These data reflect the dynamism of bilateral economic cooperation as well as the growing interest of American investors in the Kingdom.
