Woody or fruity? Experts reveal the major trends for 2025 in terms of scents and tell you about the perfumes that could well cause a sensation in the coming weeks. Will you be at the forefront?
It’s not easy to find your way around when choosing THE perfume that will accompany you throughout the seasons, according to each person’s tastes and the major trends. How to stay at the forefront of fashion without betraying your desires? Among men, several essences performed well in 2024, and the ranking of the best-selling perfumes in France last year reveals an undeniable attraction for Eau Sauvage by Dior and Bleu de Chanel, numbers one and two, ahead of Stronger With You by Armani or Kouros by Yves Saint-Laurent (parfums-masulins.fr). Among women, La vie est belle by Lancôme is causing a sensation, as is the eponymous fragrance by Chloé, 1881 by Cerruti and Black Opium by Yves Saint-Laurent. But what will be trends for this new year 2025 ?
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Three experts interviewed by our colleagues from Cosmopolitan lift the veil on the scents that should intoxicate us in the months to come, starting by reminding that in 2024 #PerfumeTok was a hit on social networks, and in particular on Tik Tok where it was spotted more than 1 .7 billion times. And we are already predicting significant growth in the near future, to the benefit of “strange flavors, unique formats and surprising concoctions”. “We’re probably going to continue to see a resurgence of comforting and nostalgic notes alongside experimental blends“explains Caroline Sabas, who is a senior perfumer at Givaudan.
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Natural and gourmet aromas collide
First of all, it evokes the so-called atmospheres cosy. “The rise of sweet scents comes from their ability to evoke comfort, indulgence and familiarity, particularly in times of uncertainty, as we have seen particularly during the pandemic”she assures, before confirming that the trend had “significantly increased” and that “we are moving towards a softer, cozier and warmer composition rather than simple vanilla perfumes”. She then cites the nutmegthe cashmere or the salted caramel which can be associated with “less conventional elements like metallic or mineral notes”. She does not forget to indicate also that notes ofmaple and of nut could gradually impose themselves on our choices. Moreover, the aromas echoing nature should also continue to appeal. We must indeed expect woody and earthy scent blends. “Woody and Middle Eastern-inspired scents could challenge gourmands as the most popular scents, offering more grounded and sophisticated alternatives”specifies Caroline Sabas, before adding that the thymethe basil or the sagecould “gain groundn particularly in compositions of natural inspiration”.
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What do you notice? salty ? They should be on the rise according to the perfume expert. She therefore advises going in search of notes that are close to the riz a you matchawhich seem “unexpected” but who are “always milky and creamy to some extent”. “Other gourmet flavors will also emerge and could take another route”like the tomato according to Tynan Sinks, the co-host of the perfume podcast Smell Ya Later. The latter also cites the fennell’olivethe bell pepper and the rosemarywhich bring “an aromatic, earthy twist to a scent that still has the gourmand indulgence you’re used to, but in a totally unique way”.
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Media influences
His colleague Sable Young specifies for her part that we should expect to see other trends emerge linked to new generations and their relationship to smells. This is why we could witness a resurgence of body mistsperfumes in cute packaging and branding that appeals to identity and mood. “I think all these Sephora tween stories from the last couple of years have been making the rounds in beauty incubators and investor crowds, and we’re going to see a lot of ‘hello, fellow kids’ brands offering cute and accessible perfumes for young people”she assumes from the outset. For Caroline Sabas, the sweet essences are not, however, destined to disappear. Quite the contrary! She believes that “now that people are finally being seduced by vanilla, it opens the door to all other forms of sweetness”. “Everyone has had their dose of vanilla, so people will be looking for the same kind of sweetness from new notes”evoking in the lines the gummiesTHE marshmallows and the chewing-gumswithout forgetting to point out that they could also become more alcoholic.
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Also, the very strong perfumes and capable of filling an entire room marked the year 2024. The trend should accelerate in 2025! “Layering products, like matching body oils or hair perfumes, will gain popularity to personalize intensity”continues the specialist, reinforced by Tynan Sinks, for whom “Body brands will offer more scented products, and perfume brands will launch hand and body washes, body lotions and hand creams”. “We’re already seeing this with brands like DedCool and Nécessaire expanding their body collections, and Sol De Janeiro continues to win in the body space”we underline, before concluding by evoking a seventh and final trend: the position taken by personalities or major brands who will continue to invest in the field. “Today, everyone, including influencers, athletes, beloved fast food chains, will launch a fragrance, either as a limited edition marketing item or as a universe for an existing brand”finally affirms Sable Yong. So who or what will you turn to?
