Global Sian Motors, subsidiary of the Bugshan Automotive group and exclusive representative of Changan in Morocco, announces the promotion of Saad Menioui as new General Manager. With more than 14 years of expertise in the automotive sector, Saad Menioui played a key role in Hyundai’s expansion in Morocco, where he held strategic positions such as Director of Network Development and Branch Manager at Global Engines . , exclusive importer of the brand.
Graduated with a Master’s degree in Strategic Marketing and Commercial Management from Mohammed V University in Rabat, Saad Menioui also has a solid foundation in economics. This combination of academic qualifications and operational know-how allows him to meet the challenges associated with Changan’s expansion into the Moroccan market.
Since its arrival in Morocco in June 2024, the Changan brand has stood out for the excellence of its vehicles, integrating advanced technologies and refined design inspired by Italian style. With more than 500 vehicles already sold, Changan is quickly establishing itself as a leading player in the Kingdom’s automotive industry.
With this appointment, Global Sian Motors strengthens its ambition to position Changan among the market leaders, thanks to the vision and experience of Saad Menioui.
