First edition of the Morocco Franchise Exhibition in mid-February in Casablanca

First edition of the Morocco Franchise Exhibition in mid-February in Casablanca
First edition of the Morocco Franchise Exhibition in mid-February in Casablanca

The first edition of the Morocco Franchise Exhibition 2025 will take place from February 12 to 14 at the Casablanca Exhibition Fair. Organizers expect to welcome around 10,000 visitors.

The show “aims to position itself as the essential event in the Franchise sector in Morocco, but also on the continent,” assures the Moroccan Franchise Federation (FMF), initiator of the event.

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This platform will bring together major players in the franchise industry, both national and international, including the largest brands, thus offering a unique opportunity to explore, collaborate and stimulate the growth of the market and its businesses.

Brands will be able to take advantage of the opportunity to maximize brand visibility, establish strategic partnerships and participate in conferences led by industry experts. Idea and project leaders will have the opportunity to meet the leaders of this activity and discover more than 100 brands and franchise opportunities, explain the organizers.

Read also | Yves Rocher very close to exceeding 100 stores in Morocco

The Moroccan Franchise Federation has existed since 2006, with the objective of developing the franchise model in Morocco and supporting its members in the development and performance of their brand and their network.


Morocco

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