The photograph made Labor and the British Conservatives shudder: on December 16, 2024, Nigel Farage, leader of the far-right Reform UK party, appeared all smiles alongside Elon Musk under a portrait of Donald Trump at Mar-a-Lago, the property of the US president-elect, in Florida. At 60, the former co-founder of the UKIP party and inspiration for Brexit did little to conceal his excitement at being the only British political leader to have access to the future American president and the richest man in the world.
He only weakly denied rumors that the Tesla boss was about to invest $100 million (€96 million) in his anti-immigrant group, founded in 2018, to help him become the first opposition force to Labor. Reform UK is now hot on the heels of Labor and the Tories in the polls, with around 20% voting intentions.
On Sunday January 5, Nigel Farage again enjoyed his new media status as Labor Prime Minister Keir Starmer's most threatening opponent as the main guest on the BBC's major weekend political show, “Sunday with Laura Kuenssberg “. He described Elon Musk as “hero” and believed that the American billionaire's strong attention to Reform UK gives his party « l’air cool ». This will help this to attract young men and not just older people, he explained, support considered essential to winning the general election in the United Kingdom.
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