At Luxus, we say we are satisfied with the launch. “The first day was good, with lots of customersnotes Alicia Monmart, manager of the shoe brand. It was better compared to the first Friday in 2024.”
The winter sales start this Friday January 3 in Belgium: and abroad, when do they take place?
“Sales no longer have the same success as they once did”
Alicia Monmart further specifies “working in the business for over 25 years. It’s clear that sales no longer have the same success as they once did. Competition from online commerce has a lot to do with it. Many people try items on for size before going back to order them online. Black Friday just before the sales is also harmful. We will up to 50% and will go up to 70%. We also initially offered joint offers. But not as early as some. If the legal deadline is 6 weeks before the sales, we started later to keep some margin. Sales were good. Hoping that the weather won’t be too bad otherwise, the risk is that people will stay at home.”
Why are we addicted to sales and how to get good deals?
As for the fashion accessories boutique Doula Style and Accessories, the feedback on the inaugural day is similar to that of Luxus. “The first day was better than 12 months ago. But it’s still too early to see a trend. You have to wait 2 weeks.“Translate that you also still have plenty of time, but not too much time either, to make excellent deals.
