EXCLUSIVE – As it did during the Olympics, the French subsidiary of the fast food giant will offer burgers, fries, drinks and ice creams on the menu in other countries from this Tuesday and for a limited time.
McDonald's France is doing its “mercato” with its European neighbors. The French subsidiary of the American fast food giant, sponsor of Ligue 1, will serve from this Tuesday, January 7 – and until February 17 – seven products usually on the menu of other markets of the brand or even “unprecedented on a global scale”. It had already offered products from around the world during the Olympic Games this summer, with Canadian and New Zealand burgers, a Greek sandwich, a Filipino ice cola or even an Indonesian popcorn ice cream, not to mention new sauces in Hexagon.
This time, like Ligue 1 football clubs, McDonald's has “selected seven exclusive products that represent the best of international flavors”explains Jean-Guillaume Bertola, marketing director of the brand. Customers will therefore find the Double Big Mac, from Switzerland, with four steaks instead of two. There will also be the McFlurry Pistacchio, an Italian version of the famous ice cream sprinkled with pistachios and granola, which will also be available as a Sundae. You can also drink green apple McFizz, served in the Middle East.
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On the menu during this special operation, customers will also find new items, such as McFlavor Fries covered with melted cheddar and crispy onions, a recipe which will also be offered with potatoes. Another drink, served in some countries around the world for limited periods, will also be on the menu: a Coca-Cola without sugar in taste… Oreo, the chocolate and milk cookie.
McDonald’s France
The fast food brand hopes to attract customers with this communication operation. In its latest results published at the end of October, McDonald's indicated that it was facing a drop in sales, particularly in France. A difficult period due in part to changes in consumer habits and a drop in purchasing power, even if the introduction of entry-level menus in several markets helped limit the damage. The brand serves nearly two million meals per day in France, in its 1,560 restaurants.
France
