Info Puremédias. Just one year after the launch of “Bonjour!”, TF1 is reorganizing its morning show. “Starting this Monday, January 6, 2025, we will launch 'Hello & You'“, reveals Bruce Toussaint to Puremédias in an interview to be published this Tuesday, January 7, 2025. The last 40 minutes of the show – 8:50 a.m.-9:30 a.m. – have been completely redesigned around this new identity which echoes that of “13 Hours at your side”. “'Hello & you' is a magazine. So we let go of the news (only the reminder of the titles at 9 a.m. is kept, editor's note) for the benefit of an offer of proximity, service and pleasure“.
5 columnists dedicated to “Bonjour & vous” and a daily guest
“What is the idea? To provide advice in areas relating to daily life, health, leisure, gardening, travel, nutrition and sporting activities“, continues the face of TF1, surrounded to do so by columnists dedicated to this magazine part of the morning. This is the case of Stefan Etcheverry, Anaïs Grangerac, Julie Toméï, Pierre le cultivator and the doctor Vincent Valinducq. Only the latter will keep a health column every day at 8:20 a.m. in “Bonjour!”, which will deal with current affairs especially in the first hour with Alba Ventura and Adrien Gindre for politics, Maud Descamps for the economy, Candice Mahout for culture and Julien Arnaud and Karim Bennani for decryptions.
“This is really a new step in the sequencing of the show which we hope will be even clearer“, explains Bruce Toussaint, who will continue to receive a daily guest at the end of the show. “We want to integrate him into this last part and make him a super columnist. He will thus participate in our daily workshops, like the regional product cooking workshops that we are going to increase in view of their success with our viewers.“And this, by occupying more space on the board.”In 'Hello & You', we will strive to be more in the movement and to leave the central table to favor places on the board that are too unused today for my taste.“
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This editorial development also aims, to listen to Bruce Toussaint, to align “Hello!” on TF1's information offering. “I am obsessed that viewers feel like they are on TF1 when watching this morning show. In Marie-Sophie Lacarrau's '13 Heures', Gilles Bouleau's '20 Heures' and Anne-Claire Coudray's weekend newspapers, you have special correspondents around the world who report on the current news . But these editions also contain a significant portion of reports devoted to daily life, leisure, escape and proximity. I would like to offer a product in the same vein in the morning.“
Experimental laboratory, “Hello!” will continue to evolve, finally assures Bruce Toussaint. “My philosophy is constant change. The program that we are offering today is quite different from what we were able to offer in January 2024. And it will no doubt be different from what we will be offering in a year..”
