Despite a rebound in December, sales of new cars fell by 3.2% in 2024 compared to 2023, indicated Wednesday 1is January, the Automotive Platform (PFA), which represents players in the sector. Just over 1.7 million passenger vehicles were registered, making 2024 one of the worst years for new car sales in the history of French automobiles. Only the “three pitiful ones” – 2020, 2021 (at 1.6 million) and especially 2022 (at 1.5 million) – have, in the wake of the Covid-19 pandemic and its economic disruptions, done worse. In the pre-Covid era, you have to go back around thirty years to find such low figures.
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Unlike the 2020-2022 period, it was not supply and industrial chain problems that disrupted sales, but rather a weakness in demand. ” This year [2024] was particularly contrasted, comments Marie-Laure Nivot, “market intelligence” manager at AAA Data, a company that collects and analyzes sales data for the PFA. After a promising start to the year, a drop in registrations occurred from the second half of the year. The economic and political environment played a big role. Companies, which represent 54% of new sales, have reduced their investments, and individuals have turned to second-hand goods. »
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