Villa Blu in Grasse: the five new startups of its Batch 4

Villa Blu, Robertet’s accelerator in Grasse, continues its move upmarket. It has just welcomed, following a rigorous selection, five new startups for its Batch 4, its fourth promotion. Since its launch in March 2023, less than two years, it has carried out 19 innovative projects, selected for their strong natural values, their ambition, their synergies with Robertet and their commitment to transforming the sector in a sustainable way. (Photo DR: the new promotion welcomed at Villa Blu in Grasse).

Here are the five Batch 4 startups:

• Sküma® Water is a bit like the “Nespresso of water”, a pioneering company that offers purified water infused with active ingredients at home using innovative technology (avoiding plastic bottles).
• FROZMETICS offers a B2B solution to the main challenges of using natural ingredients, such as their instability, difficulty in solubilizing and potential incompatibilities, with a formulation vehicle that remains liquid during freezing. It can be used in cosmetics, nutraceuticals or medicine.
• Futchi Global is a creative Chinese perfume brand that combines art, craftsmanship and storytelling. It offers soy wax candles in handmade ceramic containers, as well as perfumes created by Robertet, with scents inspired by cultural and artistic themes.
• OIL is a new American perfume brand. Beau, its founder, who is both a businessman and perfumer, aims to create a collection of natural and refined niche perfumes designed to stimulate the mind. Made from the world’s most precious raw materials, each creation draws inspiration from the past while looking to the future.
• Kefir symbiosis creates drinks rich in probiotics based on fermented kefir. Made with organic ingredients and innovative, healthy compositions, these products promote gut health and sustainability, while being offered in reusable glass bottles.