Christmas castle
Chief consumer officer Orange Morocco
With the launch of Max it, its new Super App, Orange Maroc intends to redefine the user experience by bringing together a multitude of essential services in a single application that is intuitive and accessible to all. This digital hub combines technological innovation, digital inclusion and adaptation to the specificities of the Moroccan market.
Why launch Max It in Morocco today when the application already exists in other countries?
The launch of Max It in Morocco marks an important step for Orange. Although one might wonder why this application was not deployed simultaneously in all countries, the answer lies in local specificities.
Each market has specific technical constraints, particularly in terms of software architecture and integration of payment platforms. These adaptations are essential to meet specific customer needs.
How does Max It differ from standardized global applications?
Unlike global applications, which offer the same functionalities everywhere, Max It was designed to meet the specific expectations of Moroccan customers. The development of the application relied on focus groups with local users.
These discussions made it possible to adjust the initial product based on feedback on ergonomics, practicality and the relevance of the functionalities. The launch has already met with notable success.
In just a few days, Max It already has a million users and is receiving very positive feedback on stores and social networks. These results demonstrate the interest of Moroccans in this application designed for them.
How does Max It support the digitalization of payments in Morocco?
Max It actively contributes to the adoption of digital payments in the country. With recent regulatory advances validated by the Committee of Credit Establishments, the context is favorable for growth in this sector.
As part of the Maroc Digital 2030 vision and in view of major events such as the World Cup, digital payments will become essential. Orange positions Max It as a key lever for developing the ecosystem of electronic wallets (mobile wallets).
How does Max It give Orange a head start?
Max It reflects the future of mobile applications through innovative vision and global expertise. Supported by the research of more than 4,000 engineers and researchers spread across the group’s laboratories, the application stands out for its accessibility and openness. It can be used by everyone, even non-Orange customers, which makes it an inclusive solution designed for all Moroccans.
With Max It, Orange aims to maximize the daily lives of its users while consolidating its leading position in the telecommunications and digital services sector. The objective is to create an innovative, scalable and inclusive solution, meeting the varied expectations of Moroccans and participating in the digital transformation of the Kingdom.
Sanae Raqui / ECO Inspirations
