For three days, the luxury house presents a pop-up in its colors in the historic center of Aix-en-Provence. Inaugurated in 2021, the Hermès kiosks intend to introduce the world of the brand to the general public.
A new French stage for the Hermès kiosk
Flowers, entertainment and reading. After a visit to Nice and then to Cannes, Hermès is setting up a kiosk in its colours in the heart of Aix-en-Provence, where the House already has a boutique.
From July 3 to 5, curious people and aficionados will be able to try their hand at board games, send signed postcards, taste a selection of refreshments, observe the gestures of an illustrator and leave with a bouquet of flowers.
Above all, the opportunity to discover or rediscover The World of Hermesthe magazine launched by the Parisian brand in 1973. Published in 600,000 copies and now translated into 11 languages, this biannual publication aims to concentrate the brand’s universe and latest collections in a paper format.
Available in Hermès boutiques, the publication has also been distributed since 2021 in traveling kiosks – some of which were made using 3D printing – deployed throughout the world. Recently, Hermès kiosks were visible in Manila, Taiwan and Japan, where Hermès is strategically strengthening its presence.
This year the theme of the magazine is The spirit of the Faubourga direct reference to the historic address of Hermès located on rue du faubourg Saint-Honoré, in Paris.
The World of Hermès Kiosk
From July 3 to 5, 2024, from 10:30 a.m. to 7:30 p.m.
Rue Gaston de Saporta, 13100 Aix-en-Provence
