The objective: to strengthen American agricultural exports to Morocco and other West African markets, while exploring the opportunities offered by the Kingdom’s strategic position. According to Daniel Whitley, Administrator of the USDA Foreign Agricultural Service, who will lead this mission: “This initiative represents a critical opportunity for American companies to enter the dynamic Moroccan market and leverage its strategic position to access other African markets. We are committed to facilitating these essential connections. »
Morocco is currently the second largest export market for US agriculture in Africa, with a trade volume of $619 million in 2023, or 16% of the African agricultural market share, according to USDA data. Since the entry into force of the free trade agreement between the two countries in 2006, American exports of agricultural products to Morocco have doubled.
The mission will include B2B meetings with Moroccan buyers as well as potential partners from other West African countries, such as Ivory Coast, Senegal and Gambia. Targeted sectors include dairy, grains, nuts, live animals, and seafood.
Morocco
