With the opening of the first maintenance and service center in Casablanca
Michelin, world leader in tires, in collaboration with Diffusion Motocycliste Automobile (DMA), announces the opening of its first Michelin Tires & Services (MT&S) automobile maintenance center in Morocco.
This is a significant step that inaugurates a multi-year expansion plan across the Kingdom, based on the partnership between Michelin and its network of Moroccan importers.
The opening of the new Michelin Tires & Services (MT&S) automobile maintenance center, inaugurated in Casablanca, symbolizes Michelin’s commitment to improving the customer experience by offering a full range of high-quality automobile maintenance services.
These include oil changes, tires, brakes, suspensions, batteries and air conditioning, all carried out according to the most demanding standards of quality and expertise, as the company emphasizes in its press release.
This new opening marks a significant expansion of Michelin’s automotive service network, aligned with the company’s objective of providing world-class services to its customers. Xavier Christmann, Managing Director for North Africa at Michelin, said: “We are extremely proud to inaugurate the first Michelin Tires & Services center in Casablanca, in collaboration with our long-standing partner, DMA. This initiative reflects our firm commitment to meeting the automotive maintenance needs of Moroccan customers. We are confident that our range of products and services will set new standards of quality and innovation in the local market.
For his part, Cédric Nalté, CEO of DMA-Michelin, stressed that as partners of Michelin for many years, “we are delighted to embark on this new adventure with the opening of the first MT&S center in Morocco, in Casablanca. Our collaboration illustrates our dedication to offering top-notch automotive maintenance services to Moroccan customers. We look forward to raising the bar for automotive solutions on the market.”
According to the same source, the all-new MT&S benefits from the expertise of seasoned professionals in the tire and automotive services sector, with over 50 years of combined experience in the industry. This opening is in line with Michelin’s commitment to the Moroccan market, where the brand has established a solid presence in several key cities such as Casablanca, Rabat, Marrakech, Tangier, and Agadir, among others.
