For almost 70 years, the Cannes Lions International Festival of Creativity each year brings together the most eminent personalities, agencies and brands from the global creative and advertising industry. An event conducive to meetings, discussions, and discovery of the latest trends and innovations in the sector.
For this 71st edition, which took place from June 17 to 21, the J’ai un pote dans la com team was present on the Croisette! And we didn’t miss the opportunity to take a trip to Meta beach, this web giant which owns, among others, Facebook, Instagram and WhatsApp. Always driven by its ambition to promote social connection, the group took advantage of the event to unveil its latest technological solutions. Artificial intelligence, Reels news, Meta Quest 3RayBan Meta… Heading towards the new Meta products, presented at the Cannes Lions 2024 !
Meta at Cannes Lions: the promise of AI
Impressive infrastructure of wood and white canvas, a pier extending the fine sand beach, all punctuated by futuristic-looking workshops, giant screens, or even a pair of XXL RayBans enthroned by the sea… Don’t let us know let’s not deceive. There Meta Beach, located a few meters from the Palais, was impossible to miss for anyone passing by the Croisette. Valuable visibility for the group, for which the Cannes Lions represent one of the most important annual events in the world.
This year, artificial intelligence is at the heart of every conversation. And Meta has been able to take advantage of this tool which is revolutionizing the advertising, marketing and business industry, to offer efficient and innovative solutions to advertisers. According to Laurent Solly, Vice President Southern Europe at Meta “the most important thing is to improve the effectiveness of campaigns”. On average, in Meta’s advertising products, AI represents a 32% increase in ROI. Besides this business side and Roistethanks to the GenAI (Generative Artificial Intelligence) it will be possible for advertisers who wish to automatically generate innovative content, on demand!
Tech and creativity: a complementary duo
Stop prejudices: tech and creativity are not necessarily incompatible… On the contrary, for Meta, this would even represent a choice alliance in the service of performance. According to Laurent Solly, “this duo is absolutely complementary. Creativity will remain. The world of communication has always used technology. Today, this brings another innovation, and artificial intelligence will also be this great promise. »
New solutions for social connection
For Meta, the most fascinating aspect of any technology is how people use it to connect. Today, Meta’s platforms bring together more than 3.2 billion people, and more than 200 million businesses! To better respond to these challenges, Meta is constantly developing and crystallizing all of its innovations into cutting-edge products and solutions. This year, Cannes Lions represented a great opportunity to present its latest technologies to professionals and enthusiasts around the world, all focused on social connection. Between workshops, immersive experiences and conferences, Meta beach has never ceased to amaze its visitors!
Meta Reels
A part of the Meta Beach was designed around an immersive experience with Es Devlin’s immersive vertical film, There is No Other. The goal ? Discover the innovative power of Reels, thanks to a film that explores borders (and their absence) through poetry and movement. Behind this installation, Meta invites us to reconsider the idea of “ other ”, and to redraw the contours of oneself. Inspired by Devlin’s work, visitors were invited to create their own Reel. The essential elements of creation (9:16 aspect ratio, sound-on et safe zones) were at their disposal!
Meta Quest 3
Meta beach was an opportunity to discover the full potential of Meta Quest 3, a new VR headset for mixed reality. Visitors were able to embark on adventures through vibrant works and immerse themselves in interactive experiences. With this cutting-edge solution, Meta has a clear ambition. That of allowing users to explore new worlds in gaming, art and entertainment. And this, through immersive environments that awaken curiosity and unleash creativity!
Ray-Ban Meta smart glasses
According to Laurent Solly, “connected RayBans are today among the objects that provide the most cutting-edge technology. » Simply place them on your nose to be able to film, make calls, listen to podcasts or music, interact with an AI assistant. Soon, it will be possible to add augmented reality. A set of features that will increase productivity and facilitate daily tasks. And all in style.
Meta AI
In recent months, Meta has developed AI assistants. They are available on Facebook and Instagram. The goal is to support both advertisers and users in their daily lives. Between workshops and conferences, Meta presented its latest features. Among them: a chatbot powered by artificial intelligence on Messenger. But also new marketing messaging solutions and an API for its Threads platform.
