The agency The Bad Boys has embarked on a new consumer-centric journey by developing its own brand and conquering the retail market. This challenge comes to fruition with the opening of Creature Workshopa boutique located in the heart of the Petit-Champlain district in Quebec.
“The big idea, the objective, was to offer and promote a local, conscious, design and quality offer that is rarely done in Quebec,” emphasizes Pierre-Olivier Lachancefounder of the agency The Bad Boys. We want to position Créature Atelier as a meeting place, for exchanges, in a designer and mastered boutique space mode, where we find basics 100% made here, home accessories that stand out and quality care products. .”
This store is not content to be a simple point of sale; it also serves as a creative laboratory for the agency, which is preparing to celebrate its 10th anniversary in a few months. Créature Atelier offers an exceptional showcase for local brands and emerging artists, all committed to an approach of quality and authenticity.
“Since our creation in 2014, we have valued co-creation, collaborations and partnerships of the heart, and it was essential for us that this intention was reflected in the unique offer of Créature Atelier,” adds Pierre Olivier Lachance.
The store has been accessible to the public since June 1 and is located at 61 ½, rue du Petit-Champlain. An incredible opportunity, according to the founder. “When an opportunity like this arises, we cannot let it pass us by. We are extremely proud to be located in a favorite neighborhood of Quebec City, both for the people here who consider it a go to and for the tourists who make it an attraction and a must during their visit to the National Capital.”
100% local, 100% good vibes
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