Pioneers of Bob become associates, Nathalie Turcotte And Jean-François Joyal now jointly take over the presidency of the company. Following in-depth reflection on the vision and future of the agency, they acquired the shares of the founder Patrick Bibeauwho remains a loyal ambassador and a valuable ally for management.
“I am proud of what we have built over the last two decades,” says Patrick Bibeau. Bob is now one of the references in our industry, and I am passing the torch with serenity and confidence to two of my closest acolytes in this adventure.”
Nathalie and Jean-François intend to capitalize on the agency’s distinctive culture to give it new impetus. They want to combine the innovative and contagious energy of a startup with the reliability and solidity of an experienced team to shape Bob’s future.
“Our strength at Bob is our great flexibility and the simplicity of our processes. This leaves a lot of room for ideas to come to life effectively, in a way that is clearly beneficial to our clients. And that is largely based on our status as an independent agency, specifies Nathalie Turcotte. We are fortunate to be able to count on talents who have both a global strategic vision and a practical knowledge of the workings of the industry. It’s typical of our company and it gives concrete results.”
In a constantly evolving sector, where companies must adapt their strategies to the changing needs of the population, collaborating with Bob allows you to react quickly and achieve the desired results. Thanks to its expertise in brand management, events and digital, the agency offers an authentic and personalized approach to communication. Bob aspires to be the Source of intelligence and creativity that helps businesses improve.
“Several entrepreneurs recognize themselves in our philosophy,” underlines Jean-François Joyal. We firmly believe that openness, courage and collaboration are essential to the growth and sustainability of an organization. These values constitute the very foundation of our team and guide the support we offer to our clients in their development, which contributes to their success.”
The last few months have been significant for Bob as new clients have been added, including the MET – Montreal Metropolitan Airport, and the team has seen its creativity recognized at the Canadian Event Awards by winning the “Best Conference – Social and community impact” for the “Dreaming the Impossible” event, carried out in collaboration with Desjardins.
Nathalie and Jean-François are undertaking this new chapter with the support of a management team formed by: Marie-Noëlle Turcottevice-president synergy, Gabrielle Thom-Gadboisvice-president strategy, Clauderic Saint-Amandexperiential creative director, Julie Cloutierproduction director, Gladys Kounkouconsulting director, Sarah-Maude Planteconsulting director, Jason Gelinasartistic director, Olivier CaronExecutive Board, Eric Chenaildigital director and Benjamin Marcoux-Marchandfinance director.
