Respire opens a pop-up store in the Marais in Paris

On October 19, the French cosmetics brand Respire will open a pop-up store at 38, rue Sainte-Croix-de-la-Bretonnerie in the Parisian Marais district. Until the end of December, this place, called the Skin House Respire, will allow the general public to discover the world of the brand through a program of events and activities such as personalization workshops to decorate skins. products.

Visitors will also be able to test Respire treatments, such as the range Intense Hydration launched last June and future preview launches such as the Purify range, designed to purify the skin. It will also be possible to benefit from the “Skin Check”* to discover your skin profile among twenty-seven profiles and obtain personalized advice.

The opening of this pop-up comes as Respire launched last week the second edition of its Skin Tour Respire, a sort of tour of France of pharmacies where Justine Hutteau, who co-founded the brand in 2019 with Thomas Méheut, goes to meeting its customers. Because since last year, Respire has not hidden its ambition to become the number one in natural skin care in the pharmacy network.

Today present in eleven countries, mainly in France, but also in certain European countries via its partnership with Sephora, Respire is established in 3,800 points of sale, including 2,400 pharmacies compared to 1,500 a year ago.

Also present in 300 Monoprix, 800 Sephora or even 200 Nocibé and department stores, the brand however makes the majority of its sales via its e-shop. Respire, which does not reveal its turnover, raised funds in January 2023 from Raise Ventures, its historic shareholder, as well as Bpifrance.

*Skin control