The Carrefour of Condé-sur-Sarthe passes into the hands of a franchisee and wants to recruit

A “major transformation” for the mass distribution in Alençon (Orne).

This is how the Julien Corporate group announces its arrival at the helm of theCarrefour hypermarket from Condé-sur-Sarthe/Alençon.

First franchisee for the Alençon store

The store, which was until then owned by the Carrefour group, has been in the hands of the Norman group since Thursday May 2, 2024. So this is the first time that the Alençon hypermarket is managed by a franchise.

The Julien Corporate group, based in Caen (Calvados), is far from being an unknown face in the Carrefour universe and in the trade in general.

Created in 2011 by current CEO Didier Julien, the company, which employs 720 people, manages 20 stores and several brands, such as Carrefour and Carrefour Market, but also Mr DIY or the Fnac.

In the Condé-sur-Sarthe shopping mall, Julien Corporate is only in charge of large-scale distribution, Mr Bricolage and Fnac being managed by other franchisees.

“A good neighbor who contributes to the local economy”

This recovery “is part of the development andregional expansion» of the group, indicates its communications department.

This franchise takeover also demonstrates the group’s commitment to boosting local economies.

He actually intends to remain “a good neighbor who contributes to the local economy. »

Concretely, for customers, this handover must provide “an enriched experience and more diverse product range “.

Return of a fishmonger and “homemade” bread

Quentin Roux, the new director intends to make the store “the reference for fresh productson the sector”.

This, according to him, is what characterizes the group: “the field, the proximity” and the work “with producers and local actors”.

In particular, he wishes to decorate the shelves with more fresh products, in particular by returning “towards a traditional butchery “, but also by reopening, from June, “a real fish shop“.

There bakery will also switch back to “homemade”, for bread as for pastries .

Finally, the creation of a sandwich shopat the entrance to the store is planned.

Hire “for all positions”

To do this, new arrivals announce their hiring intentions.

Such a transformation cannot be done without finding new collaborators.

The hypermarket currently employs 120 employees“including 20 work-study students”.

The employer expects to hire “for all positions” and “all types of profiles”.

“For example, you can find a qualified and experienced fishmonger, but also work with someone ready to train.” Because the trainingis also another characteristic of the Julien Corporate group: “we indeed have a school100% mass distribution, based in Caen.”

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