It’s a trend that continues. In recent years, more and more Ile-de-France residents are leaving their region to spend happy days in the provinces. Among the most popular places: Brittany… and more specifically Ille-et-Vilaine.
In its latest report called “Urban exodus, myths and realities in Ille-et-Vilaine”, the Rennes metropolitan planning agency (Audiar) worked on data from contracts for the final forwarding of individual letters, provided by The post office. Its analysis allows us to create a snapshot of the flow of moves to our department. These figures, less exhaustive than those of INSEE, however make it possible to provide more recent trends.
Parisians are the champions of moving in Ille-et-Vilaine
This is the first lesson of this study. In 2023, 27% of contracts for the definitive redirection of mail to Ille-et-Vilaine were established by residents of the Ile-et-Vilaine region. They are even ahead of the Bretons from other departments (Côtes-d’Armor, Finistère and Morbihan) who account for 20% of the total.
In total, 6,600 Ile-de-France households have moved permanently to Ille-et-Vilaine over the last three years according to this data. “La Poste observed a flow which was maintained during the pandemic in contrast to other territories,” writes Audiar. “The Ile-de-France residents who had a lasting installation project certainly quickly brought about their change of life in the wake of confinement as a result of opportunity and desire.”
They mainly settle in Rennes…
According to this data, half of the Ile-et-Vilaine residents who track mail in Ille-et-Vilaine settle in Rennes Métropole. “This represents between 800 and 1,200 contracts per year,” specifies Audiar. “The attraction for urban services and facilities can be seen particularly in the preferential installation in the heart of the metropolis.”
With a thriving employment pool and benefiting from the high-speed line which connects the capital in 1 hour 30 minutes, the city of Rennes has taken the lead in installations over the last three years cumulatively (1,823). It is ahead of neighboring municipalities such as Cesson-Sévigné (166), Bruz (165), Betton (104), Saint-Grégoire (95) and Thorigné Fouillard (59).
…and on the coast
These data also make it possible to confirm the attraction of Ile-de-France residents for the seaside. The three coastal EPCIs (Saint-Malo Agglomération, Côte d’Emeraude and Dol-Baie du Mont Saint-Michel) recorded a total of 420 reshipment contracts from Île-de-France in 2023 alone.
When compared to the number of housing units, the Emerald Coast and Saint-Malo Agglomération even display installation figures higher than those of Rennes Métropole. Enough to inflate real estate prices in places as was observed in Dinard.
Even if flows remain lower, we should also note the attractiveness of Redon, the region of Chateaugiron, the region of Brocéliande and Fougères Agglomération. Finally, municipalities located near main roads have also attracted households from the Ile-de-France region.
