Louis Vuitton renews its collaboration with Murakami, starring Zendaya

Louis Vuitton’s collaboration with Takashi Murakami made a major impact twenty years ago and LVMH’s flagship brand is celebrating the anniversary by relaunching the collection with someone who was only eight years old when it was launched.

Zendaya stars in the Louis Vuitton x Murakami campaign, a “vast reissue” of the previous collaboration with the Japanese contemporary artist. The new offering includes more than 200 pieces, from bags and shoes to perfumes and sunglasses.

It “brings together Louis Vuitton’s commitment to creativity, innovation and expertise with the imaginative and colorful artistic universe of Takashi Murakami.”

As for Zendaya, she appears in a series of “exuberant and bold images created by famous Dutch photographers Inez and Vinoodh.” Embodying the modern energy and creative spirit of collaboration, Zendaya wears pieces from the collection, while playfully interacting with Takashi Murakami’s fun and fantastical artwork created exclusively for the Louis Vuitton × Murakami reissue – all framed “in a series of epic and evocative cityscapes”.

In the multi-layered collages, the floral motifs of Murakami’s Superflat Garden, as well as his fanciful characters Superflat and Superflat Panda, “pop up jubilantly in spectacular locations, joining Zendaya on city skylines, the roller coasters of parks attractions, historic city bridges and lush urban parks. To better express the playful energy of the campaign, the flowers of the Superflat Garden pop out of the frame, while Superflat and Superflat Panda mischievously move the first letters of the Louis Vuitton logo, the first time the house’s name has been physically altered in a campaign.

Two short films are also being launched. The first is a teaser in which Takashi Murakami sends a flip cell phone from the early 2000s from his hometown of Tokyo to New York, where, when Zendaya opens it, “the characters in the reissue happily burst out of phone screen”.

The second is a “campaign video featuring Zendaya playing and dancing with flowers from Superflat Garden, Superflat and Superflat Panda in the same locations as the printed images.”

She carries a series of designs from the collection, including reissued versions of classic Louis Vuitton bags such as the All In BB, Speedy 25, OnTheGo, Keepall and Capucines Mini. She is also seen wearing Monogram “kitten” mules, Bandeau silk scarves and brightly colored Louis Vuitton leather belts.

The “first chapter” of the Louis Vuitton × Murakami collection is available worldwide from January 1, 2025.