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Margot Nicodème
Published on
Nov 16 2024 at 8:42 am
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Arthur Janyit’s a bit like the Arcimboldo ofInstagram : with his colorful foods, he creates compositions that are almost like art. With its 5,000 subscribers, this 29-year-old from Lillewho now lives in La Madeleine, has become in just 4 years a reference for many cordon bleu, experienced or amateur. He himself has improved since he launched on the social network, during the first confinement, but his recipe for successalways been the same : proposer sophisticated preparations, but easy to reproduceand above all highly aesthetic. It’s “the touch of wow”, Arthur’s signature, as he says with a smile. Interview.
Focaccia with butternut puree, onion/fig tart… Seasonal and easy recipes
In the frantic pace of the daily life of Arthur Jany, resident of the metropolis of Lille but employed in Brussels, his Instagram account serves as a poetic break. His concept is well established and it hits the mark: for each of the dishes he shares online, he applies the rule “ from the triptych. There is the before photo, the after photo, and in between the details of the recipe,” he explains. These recipes, the cooking enthusiast used to borrow them from others, now he creates them himself. “A bit like Rémy in Ratatouillejokes Arthur Jany, when he has a reaction after tasting the cheese and strawberry! »
It must be said that there are favorable moments for the development of its next culinary confections as wellas well as his visuals for Instagram. “The train, every day [pour ses trajets entre Lille et Bruxelles, où Arthur travaille en tant que responsable d’association, ndlr]allows me to settle down. » And to honor the frequency of publication – consistent! – that he set himself: a recipe every week. Recently, he added “butternut puree” to focaccia (an Italian oven-baked bread). But his account Un Lillois en cuisine is full of equally surprising combinations, ranging from rustic onion/fig tart to fine mushroom/gorgonzola tart.
The gourmet only offers seasonal preparations, to be made with fresh produce. From time to time, it highlights local producers or artisans. “The idea is to highlight everything that we can find to eat at the moment, and that we don’t really know what to do with… Like a squash, for example! » He assures us, his recipes are easy, quick, but have a small effect. “It is with the eyes that we begin to eat!” »
A student at the IAE in Lille, he gave cooking lessons to his classmates
The link that Arthur Jany has with cooking goes back, as for many, to early childhood. His own Proust madeleine is “the smell of the shortcrust pastry of the apple pie that my grandmother made”. With two parents who do just as much in the kitchen as his “cake” grandmothers, he almost had no other choice but to take a minimum interest in this field. As a student, he already gave advice to his school friends.
“At the IAE in Lille, I joined an association where we distributed vegetable wrappers to students once or twice a month. At the same time, I gave cooking classes to learn [aux bénéficiaires des paniers] to eat healthier. »
The trigger, which pushed him to realize your talent in this areaoccurred in 2020 therefore. The Lille resident must follow a distance learning course lasting 8 hours… and lets his mind wander. “On a nearby site, I started to create a graphic identity for an Instagram account. I wanted to stand out from what was already happening. » The machine was launched.
Since then, inspiration has never left him, and he has managed to build the loyalty of thousands of subscribers. Mainly a female audience, aged between 30 and 45 years old. But Arthur leaves no doubt: everyone is welcome in his large virtual kitchen.
To find out about all of Arthur Jany’s already published and upcoming recipes, go to Instagram.
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