Par
Gwenaël Merret
Published on
Nov. 14, 2024 at 3:02 a.m.
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“Artificial intelligence software is a creative tool,” says Xavier Allanic, an independent 2D and 3D digital artist based in Redon for 8 years, who creates graphics and logos.
“I use generative artificial intelligence so that it offers me variations of my creations, which I refine afterwards,” continues the 33-year-old man, who “learned everything about 2D and 3D graphic creation software in a year with a 16-year-old friend,” explains the holder of a BEP in sales from Nantes, who worked for 7 years in the restaurant business before devoting himself to his passion.
“When 3D started, you had to know how to program lines of code. Today, I’m kneading virtual clay. Artificial intelligence extensions allow us to see the changes in real time when we vary a slider. The tools have become democratized, and there are many artists who can use them. »
Xavier Allanic is coming out of his experience as a community manager for a Korean video game company. “I was working for a free game, whose economic model is based on the 1% of players willing to pay for accessories, weapons or characters. Some are ready to spend €10,000 per day! To retain players, you must constantly offer new products. »
“Korea is miles ahead in its video game culture. When, in France, we watched Club Dorothée on TV in the 1990s, young Koreans could watch broadcasts of video game fights! Even the Japanese developed their games differently for Europe because they felt we couldn’t keep up. »
In Europe, “specialized companies create large licenses and develop four games in parallel in four years, where they apply the same recipe all the time, but redoing everything, settings, music, dubbing, which generates very significant costs… Whereas in Korea, they can last between 4 and 10 years with a game that required twenty times less investment.”
Whatever the type of video game, “we must ensure that all players, the best and the really bad, enjoy playing, sometimes with despicable techniques, such as placing targets in the line of sight to help some to aim.”
In Japan and now also in China, “more and more people are living as recluses, in virtual worlds where they have their homes and pets, and are completely closed off from real life.” No wonder “birth rates are at half mast”!
All this is Chinese for Jean Boidron, former professor of literature and Breton, specialist in Celtic cultures. “But Chat GPT is good in Breton! », he is surprised.
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