The content creator will release his manga “Instinct” on November 21, by Michel Lafon. An announcement accompanied by an important communication plan.
A month and a half after Kaizen, his documentary on his ascent of Everest which has 37 million views on YouTube and more than 340,000 cinema admissions, content creator Inoxtag is launching a new challenge: conquering the best-seller rankings in bookstores. The idol of young people will in fact release on November 21 from Michel Lafon the first volume of a manga that he co-wrote, Instinct.
“People keep asking me what my next project will be after Kaizen, well it was right in front of you”reveals Inoxtag in a video filmed in Japan and published on YouTube on Saturday. Plates from this manga had in fact been inserted into the documentary. The effect of the video was immediate: the collector versions of Instinct, put on sale on a dedicated website, are already sold out.
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Just as Kaizen benefited from a budget of nearly 2 million euros, the Instinct manga is accompanied by an unusual communication plan. The book benefits from a cinematic trailer worthy of the best Japanese cartoons. And for good reason: it is produced by the company Toro Animation Studio whose two co-founders, Julien Cortey and Dorian Coulon, have worked on successful animated series such as Naruto, One Piece, My Hero Academia… A collection of clothing branded Instinct will also be released by Celio, a brand accustomed to partnerships with major manga licenses.
The YouTuber has been working on Instinct for almost two years with the designer Charles Compain, who delivered more than 200 pages for this first volume. Inoxtag also benefited from the advice of French manga author Tony Valente, credited as “script doctor”. Instinct does not talk about Everest or the YouTuber’s daily life, but tells a science fiction story.
The work will be edited by Michel Lafon. Although this house is not one of the leaders in manga publishing in France, it is used to publishing books by content creators. The publisher in fact formed a partnership in 2016 with the Webedia group, which is the agent of many of these talents from YouTube, Instagram and Twitch. The manga series Ki&Hi, by YouTuber Le Rire Jaune, had exceeded one million sales between 2016 and 2021.
