Milla Jasmine is called to order. The former reality TV candidate turned influencer based in Dubai was singled out by the Fraud Repression Agency (DGCCRF) which asked her to “stop” commercial practices deemed misleading on her social networks.
The Paris Departmental Directorate for the Protection of Populations investigated the practices of a company, Gold Mind FZE, and its manager “known under the pseudonym Milla Jasmine”, and noted misleading commercial practices, indicates the DGCCRF on its website.
Paid advertisements not indicated
In this case, Milla Jasmine, former candidate for the reality TV show “Les Princes de l’amour 3”, broadcast in 2015, did not indicate “the advertising nature” of “posts, publications and stories” on her different accounts, while she received “remuneration or any other consideration from an advertiser”, indicates the General Directorate for Competition, Consumption and Fraud Control.
“The absence of this indication may suggest […] that the recommendation is made from the angle of personal experience rather than that of paid advertising”, which amounts to misleading the consumer. The Fraud Repression, which took an administrative injunction measure, did not specify who was the advertiser who had paid or offered compensation to the influencer in exchange for publications.
