Ten years after the release of its last fragrance, the Italian luxury house is preparing to make its comeback on the perfume market with a first collection composed of seven scents directly inspired by its origins.
Fendi perfumery: a family affair
Seven scents and as many tutelary figures. For his comeback olfactory in a booming prestige beauty market, Fendi (LVMH) wanted to pay tribute to seven personalities anchored in its family history. An approach based on incarnation and heritage which is intended to be particularly significant as the brand celebrates the centenary of its birth next year.
Here, the noses Fanny Bal, Quentin Bisch and Anne Flipo have therefore translated an artistic direction jointly ensured by Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi, respectively at the head of the Women’s and Couture, Men’s and Accessories, and Jewelry collections.
Within this collection, Silvia Venturini Fendi and her daughter Delfina are thus entitled to their own scents: for the first, Perched No, a mixture of pink pepper, sandalwood and incense in homage to the garden of his country house near Rome; for the second, Semper Miowhere the dominant orange blossom is intended to evoke childhood memories near Marrakech.
Leonetta Luciano Fendi, Silvia’s second daughter, inspired Ciao Amore where grandmother Anna Fendi is embodied in Dolce Bacio. It’s also difficult not to mention the Fendi family without mentioning the great-grandmother – and founder – Adele Casagrande Fendi whose scent Casa Grande echoes the leather goods workshop opened with her husband Edoardo.
From ancestry to future generations: Tazio and Dardo Vascellari Delettrez Fendi, six years old, the twin sons of Delfina Delettrez Fendi, also benefit from their own perfume with The baguettea nod to their favorite snack and the eponymous bag designed by their grandmother Silvia in the mid-90s.
Finally, creator Kim Jones embodies the only fragrance not directly linked to the lineage. Working at Fendi since 2020, the latter inspired Prima Terraa scent designed in reference to his childhood spent in Africa.
In terms of design, the glass bottles incorporate an arch, a symbol of Roman architecture, and are topped with a cap featuring the double F logo designed by Karl Lagerfeld in 1965.
The Fendi perfume collection will be launched online and in stores from June 20 and will be accompanied by an exclusive series of small leather goods accessories.
