After Taylor Swift, the Democratic clan seems to covet the support of another pop star to elect their candidate, Kamala Harris. The artist in question is none other than Bad Bunny, the global Latin music phenomenon.
Flagship artist of the international music scene
Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, is much more than just a reggaeton and rap singer. Born in 1994 in Vega Baja, a small coastal town in Puerto Rico, he quickly transcended the boundaries of music to establish himself as an essential figure in pop culture. With his eccentric and daring looks, sometimes muse of Jacquemus, sometimes co-president of the Met Gala, he has become a fashion icon.
From its debut in 2016 with the viral title Tell them, he has established himself on the international scene, singing in Spanish while tackling complex subjects like love, partying and social issues such as gender identity, mental health and injustice. Vogue describes this artist by his “singular style nourished by a galaxy of heterogeneous references”.
Establishing himself as a key figure in Latin urban music, his streams reach around 65 million monthly listeners on Spotify. But Bad Bunny is not limited to his musical career.
A singer who makes his voice heard
Alongside his career, Bad Bunny has established himself as an activist voice. In July 2019, he canceled a tour to join anti-corruption protests in Puerto Rico, contributing to the resignation of Governor Ricardo Rossello. The American magazine Time points out that he has never hidden his contempt for President Trump and has become an active defender of the LGBTQ+ community.
More recently, he has spoken out for Puerto Rico’s independence and criticized current policies. On September 19, he released the song A candle, where he declares: “Remember we are all from here, it is up to the people to save the people. »
Considerable political influence
In an article from Washington Postmany political consultants believe that Bad Bunny’s support could mark a turning point in this campaign. “It’s like a snap of the fingers. This is the moment where everything changes,” said Kristian Ramos, a Democratic consultant about his potential support.
In a podcast interview broadcast in early September, he encouraged young Puerto Ricans to register to vote. This speech had immediate repercussions: when a university in Puerto Rico offered students the possibility of registering from campus, queues of more than six hours were observed, according to Loopsider.
In an election where every vote counts, efforts to mobilize citizens are more crucial than ever. While trust in political representatives crumbles, trust in celebrities remains strong. A study published this summer by Harvard reveals that 88% of young people seek authenticity above all in the influencers they follow.
The case of Taylor Swift is a striking example. On September 19, 2023, when she shared an Instagram story encouraging people to register on the electoral lists, the Vote.org platform recorded more than 35,000 new registrations the next day, explains BFMTV. This trend highlights a striking fact: messages sent by authentic public figures resonate more, especially with younger generations. In a tense electoral context for 2024, personalities like Bad Bunny, with their immense influence, could play a determining role in the outcome of the election.
