How do you go from physiotherapist to content creator and writer?
“I had already been working as a physiotherapist for eight years. One day, while I was explaining exercises for his back to a patient, something clicked. I said to myself: ‘Greg, you’ve already explained this twenty times this week. For him, it’s the first time, so it’s important.” And I asked myself, “Do I see myself doing the same thing over and over again for the next 70 years?” not sure. I then thought about how to continue to have an impact while avoiding this feeling of constantly repeating myself. That’s when I thought of social networks, a great way to reach many more people than. ‘one patient at a time. And it worked Just before coming, I looked at my Instagram statistics: 32 million views per month, I would need 400 lives! allowed me to reach a large audience But I realized that, although they are effective, they do not allow me to go in depth into a subject. The content is often buried between a photo of a cat and. the news This is why the book seemed to me a more interesting format for developing complete reasoning, from start to finish.
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Your first book “10 keys to a healthy body” was released in the middle of Covid. A stroke of luck?
“Yes, it was a perfect alignment of the planets. I had already been active on social networks for two years and I had started writing six months before Covid was in the news. My idea was to help people to take care of themselves at home I finished writing the book during the first lockdown, and it came out between the first and second. It came at the perfect time for those who needed it. solutions. And it exploded. Plus, with my slightly offbeat side and my jokes, it offered a breath of fresh air in the face of gloomy current events.”
In your latest book, there are anecdotes with your father before each chapter. Did he inspire this book?
“A bit of both. My father has always inspired me with his unique life. It was also a logical continuation for me. I’ve been on the networks for six years and I’ve been working for fourteen years. My daughter is going to be ten years; I’m getting older too. As I delved into the scientific literature to find out what I should incorporate into my life, I realized that these tips were also valid for him. What is a good habit for me is becoming. a solution for him, at 50, 60 or 70 years old.”
Managing your family life, your job and your community isn’t too difficult? How do you experience it mentally?
“I’ve learned a lot about letting go. I’m not alone, I have a team that helps me create content and manage my schedule. I focus on one big project per year. As long as this project is not autonomous, I keep my hands in it, but I do not add others. I know my work capacity and that of my team so, I try to keep a good balance to move forward; calmly despite the unexpected Over the last two years, I have learned to delegate more, to let go of projects that required too much energy or time, to concentrate on what I really like.
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Social networks are full of health videos, sometimes poorly informed. How do you react to this content?
“Unfortunately, we cannot standardize information. My role is not to play police. If some people really cross the line and say nonsense, I can intervene but, generally, I prefer to chart my own path. People will choose to follow me or not. I can’t control what they watch. My goal is simply to provide quality information to those who are willing to listen.
Do you think that the initial training of physiotherapists should include more psychology?
“It is already changing. The profession is evolving according to scientific discoveries and many things have changed since 2015. But the evolution is slow. Even today, we teach things in medical school that we knowledge is outdated for 60 years and as long as a professional does not update his knowledge, he can continue his entire career with outdated information. Fortunately, I am lucky to work in a training institute where experts update them. knowledge each year. I can then relay these updates through social networks and my books. What is essential is that health professionals regularly question the need to update their practice.
Do you already have ideas for a next book?
“I have lots of ideas! Writing is one of the activities that gives me the most pleasure. But, for now, I want to give the last book a little time before launching into another project.”
