Mattel and Mattel Creations are collaborating with popular French creative Jean-Jacques Ndjoli to revamp the iconic UNO card game. For the occasion, they are arriving in the Marais with a free pop-up on April 26 and 27, 2024. The UNO x NDJOLIJEAN limited edition will be available online from April 26.
The toy maker Mattel and its brand Mattel Creations launch a collaboration high-flying with the fashionable French creative, Jean-Jacques Ndjoli, founder of the artistic direction office NDJOLIJEAN. Together, they breathe new life into the legendary UNO card game.
It’s quite a gamble for the gaming giant which is banking on the talent of this French creator. Like an exclusive club, at Mattel Creations, only the most popular artists are invited! From Gucci to Takashi Murakami, via Daniel Ashram and now Jean-Jacques Ndjoli, they reinvent cult toys for fans and collectors, keen on trends.
For this new challenge, the creative jack-of-all-trades was inspired by architecture, design and even his family, to offer a new, ultra-stylish gaming experience. The exit of UNO x NDJOLIJEAN, in limited edition, is scheduled for April 26, 2024 on the Mattel Creations website. For the occasion, and in order to impress the fashion capital, Jean-Jacques Ndjoli and Mattel Creations are arriving in the Swamp with a pop up playful, April 26 and 27, 2024. The spot, entirely freewill immerse visitors in the futuristic and holographic style of the collaboration, with, as a bonus, a room for test the card game live !
So, go to pop up UNO x NDJOLIJEAN to switch to the arty and trendy dimension of the designer: certainly the most Instagrammable event of the week!
