The Leclerc brand recently announced a product recall. The latter concerns salmon, which could be contaminated with Listeria.
With the holidays, some brands have pulled out all the stops to offer you exceptional products. But this is not the case for Leclerc, which issued a product recall concerning a brand of smoked salmon.
Leclerc, a French brand that lasts
Leclerc is today one of the undisputed leaders in mass distribution in France. And this, thanks to a strategy focused on competitive prices, constant adaptation to consumer expectations and strong territorial presence.
Founded in 1949 by Édouard Leclerc, the brand has evolved to establish itself as an essential reference. Indeed, Leclerc was built on a clear promise: to democratize access to products everyday by offering the lowest prices.
This policy is therefore based on rigorous negotiations with suppliers and the sale of quality private labels. Advertising campaigns, often focused on purchasing power, have reinforced this image among consumers.
Innovation is also intended to be at the heart of the strategy. Indeed, the brand has been able to diversify its offering to respond to new consumer needs.
It therefore now offers specialized spaces (culture, organic, parapharmacy). It has also developed high-performance digital tools, such as the Leclerc Drive application, a pioneer in the field ofbears online.
This hybrid model between physical and digital has allowed the brand to build loyalty a varied clientele. With more than 730 stores in France, Leclerc wants to be deeply anchored in the local fabric.
A cooperative model
This cooperative model, where each store is independent while belonging to the network, promotes great responsiveness to the specific needs of the territories. In addition, the brand is committed to local initiatives.
Particularly in terms of sustainable development and of short circuits. The Leclerc brand also highlights its civic role by launching campaigns on major issues.
Like the fight against food waste or the promotion French products. These commitments strengthen its image among a public sensitive to responsible consumption.
Thanks to a strategy combining competitiveness, innovation and proximity, Leclerc remains the favorite brand of the French. With a market share of around 23% in 2024, the brand continues to reinvent itself to strengthen its position in the face of increased competition.
However, the brand was recently the subject of a scandal following a product recall. Smoked salmonessential for festive meals, is at the heart of a new health alert.
On Friday, December 27, the government site Rappel Conso announced a procedure massive reminder for a batch of smoked salmon contaminated with Listeria monocytogenes. A bacteria responsible for listeriosis.
Leclerc: this salmon sold by the brand must be returned
The recall therefore targets slices of organic smoked salmon from the marque Nautilus Collection. The latter is thus packaged in 160 g sachets.
It was sold in several stores such as Carrefour, Leclerc, Ladybug, DispereSupermarché G20, Maison du Frais, and Super U between November 27 and December 3, 2024.
The affected batches are number 24326020 and the expiration dates (BAD) are as follows: December 17, 18, 19 and 20, 2024. The recall was decided following the detection of Listeria monocytogenes in these products.
Listeriosis is therefore defined as a serious disease, with an incubation period that can reach eight weeks. It can cause fever, headaches, body aches, but also neurological damage.
As well as maternal or fetal complications in pregnant women. Vulnerable peoplesuch as pregnant women, the elderly and immunocompromised individuals, should be particularly vigilant.
You must therefore at all costs return the product to the point of sale for a refund or exchange. Consult a doctor in the event of symptoms suggestive of listeriosis, specifying the consumption of the product.
A telephone number is available for any questions : 02 41 77 39 21. Please note that the recall procedure ends on January 11, 2025.
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