This brand is taking its first steps in pharmacies; it is currently being tested in around twenty points of sale, with the implementation objective set at around 150 pharmacies by the end of the year. Marketed online since 2019, the offer has been revised for the pharmacy circuit: it consists of a short and exclusive range of six “Essential Boxes” of food supplements positioned in segments promoting self-medication: energy, immunity, serenity, beauty, digestion and detox.
Synergies of food supplements in sachets
These Boxes reflect the main idea of the brand: offering synergies of food supplements in daily sachets (recyclable), with a view to maximizing the proper monitoring of treatments. Each sachet includes three active ingredients and different galenics, chosen according to their bioavailability. For example, the Serenity Essentials Box contains 2 capsules, one of magnesium bisglycinate, highly assimilable, the other of Rhodolia, titrated with 3% rosavin and + 1% salidroside, to which is added a tablet of L- tryptophan, precursor of serotonin. Thanks to this presentation in a sachet, the Cuure brand claims better compliance with treatments: 80% of patients complete their 30-day treatment (versus 40% for traditional pill dispensers).
Best combinations at the pharmacy
If the online offer is individualized based on a questionnaire submitted to patients who are given food supplements adapted to their health objectives and their needs, the range sold in pharmacies is the result of the best combinations of active ingredients. already prescribed. The formulas are developed in-house by the R&D team, made up of pharmacists and bioengineers. These food supplements are mainly packaged in France, without lactose, without soy and without added sugar. In addition, the Cuure brand claims high dosages of active ingredients (especially phyto), which have proven their effectiveness.
Health
