Leboncoin announces that it is continuing its transformation by integrating artificial intelligence into its platform. This concerns new services for simpler selling and buying, new delivery partners, secure exchanges and simplified connection.
600 people in the Leboncoin technical teams
« To increasingly meet the needs of our consumers, our technical teams – which represent more than 600 employees out of 1,500 – develop features every day, notably thanks to AI” presents Antoine Jouteau, once again at the helm of leboncoin, after the surprise departure of general manager Amandine De Souza at the end of November.
« Until now, AI has not necessarily been very identified by the general public and yet it has been omnipresent for years, proof of its natural integration. These innovations complemented by partnerships facilitate, secure and streamline the user experience every day, even at Christmas » he adds.
Among the tools available to users, image search is available. Image recognition allows users to load a photo into the “ search function » of the application and it offers similar advertisements to help the user in their search. This new function is based on artificial intelligence. It is available to all users on all consumer goods (fashion, home & garden, family, leisure) and on vehicles.
Autocomplete ads from similar ads
Another tool, the auto-completion of advertisements is carried out by AI. The application’s AI can generate the description of the ad, from a photo and a title. Thus, the AI will generate the characteristics of the property in a detailed text, the relevant suggested price based on the price of similar advertisements, and the recommended delivery methods and weights. This function is available for the key categories for the end of 2024, which are Games and Toys, Video Games, as well as household appliances. It will open to other categories from the beginning of 2025.
AI is also used to personalize the leboncoin home page. Leboncoin wants to personalize millions of home pages, tailor-made, one for each user with content recommendations based on their navigation, the list of their favorites with direct access or the latest advertisements viewed. This should facilitate decision-making and product sales.
On the other hand, for payment and delivery, leboncoin completes its offer with new partners. The use of Paypal is extensive. Already available for purchasing options for individual and business users, PayPal will be rolled out for purchases via integrated secure payment in early 2025, joining Apple Pay. Payment in installments is also offered to users.
Use of Parcel Relays for delivery
Leboncoin also uses Relais Colis for the delivery of consumer goods. Users can now use Relais Colis in addition to La Poste (tracked mail), Mondial Relay, Colissimo and Shop2Shop by Chronopost. This new carrier allows us to expand the offer, better cover the French territory and allows the delivery of packages up to 40 kg.
In terms of security and ease of use, leboncoin adds the last connection date to the user profile so that you can check your recent activity, and this reinforces trust. Information on its response rate is also an indicator of its activity and responsiveness.
The last connection date is information that is added to the provisions already in place such as secure payment, telephone number verification, profile rating, account age, alert messages in the conversation to bring serenity.
leboncoin safety tips
To secure all exchanges and transactions on leboncoin, the site recommends always using secure messaging for exchanges, using the payment solution integrated into the platform to secure money for transactions and knowing that for any leboncoin transaction informs the user in the leboncoin messaging of the different steps. Finally, to simplify connection, leboncoin offers social login, Android users (app or web) can register or log in to leboncoin by connecting their Google account.
