In recent months, a once highly popular fruit juice has experienced a decline in sales, a situation which has led to its outright removal from supermarket shelves. But why have sales of this product been halved since the Covid-19 crisis? We tell you everything!
Fruit juices are an integral part of our diet, especially for many of us at breakfast time. There’s nothing like starting a long day at work with a little energy-boosting fruit cocktail. A simple gesture that actually has many health benefits since they are composed of a good number of nutrients, antioxidants and vitamins essential for well-being. While it is important to include fruits in your diet, they are low in calories and filling, fruit juices are not as low in calories as you might think, especially when they are industrial.
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If orange juice remains one of the favorite fruit juices of the French, representing almost half of supermarket sales, other fruit juices come out on top such as apple juice, red fruit juice and pomegranate or even grape juice and pineapple juice. However, a fruit juice which has long been one of the favorites of consumers in France has lost its credentials in recent months, pushing it to disappear from supermarket shelves: grapefruit juice
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Grapefruit juice left aside by French consumers
It was in the 70s and 80s that grapefruit juice was particularly appreciated, particularly for its reputation as a slimming fruit juice as well as its excellent Source of vitamin C, fiber, potassium and lycopene. A combination that in addition to being good for the body is also good for heart health. While in recent years grapefruit juice has been abandoned in favor of multifruits and exotic flavors, the pandemic has been particularly difficult, reducing sales by half.
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