In a press release, Adidas announces its historic entry into the world of Formula 1 in 2025 by joining forces with the Mercedes team.
Historic turn for Adidas in 2025. The German equipment manufacturer announces in a press release that it is joining forces with the Mercedes team in Formula 1 to enter this specialty. This partnership “multi-year” and effective from the 2025 season, according to their announcement, plans the design and production of a complete line (clothing, shoes and accessories) for the entire team, drivers, mechanics and engineers included. A first model will be revealed in February and marketed to the general public.
“Several limited edition releases are also planned throughout the year”adds the equipment manufacturer, which seeks to take advantage of the popularity of F1 to reach new consumers. For the Mercedes team, still dressed by Puma and Tommy Hilfiger last season, this partnership between German brands also constitutes a major change, after the departure of their legendary driver Lewis Hamilton to Ferrari.
