McLaren continues to strengthen its partner network with a new strategic agreement signed with T-Mobile, expanding its commercial presence.
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Currently leading the constructors’ championship, McLaren also stands out for its impressive portfolio of partnerships, surpassing all other Formula 1 teams in this area.
Starting with the United States Grand Prix which will be held this weekend in Austin, T-Mobile becomes the official and exclusive 5G partner of McLaren on American territory. This partnership will also extend to the races in Miami and Las Vegas.
Concretely, McLaren will benefit from the capabilities of T-Mobile’s 5G network to improve its connectivity during these events. The T-Mobile logo will be visible on the cars of Lando Norris and Oscar Piastri, not only in Austin and Las Vegas this season, but also at future events.
In addition, the team’s communication equipment will display the T-Mobile logo, thus strengthening their collaboration.
Matt Dennington, McLaren’s co-chief commercial officer, was enthusiastic about the partnership announcement: “We are delighted to welcome T-Mobile to the McLaren Racing family. As our fan base in the United States continues to grow, it is essential to work with partners who allow us to grow our presence and deepen our engagement with American audiences. »
Ubiquitous American partners
McLaren is continuing its strategy by increasing the number of partnership agreements, aiming to maximize their value while relying on its on-track performance to attract new collaborations.
The number of partnerships with American companies has continued to increase across F1 since the takeover by Liberty Media in 2016. At the start of the season, 46.8% of the partners of all teams on the grid were American, more than the double compared to before the arrival of Liberty.
