It is an understatement to say that DAZN has experienced a resounding arrival in French professional football, in the literal sense of the term, in a market hitherto dominated by other players, only figuratively, the British platform having been the object very strong criticism leveled against it on social networks, in particular because of its pricing policy.
If since the broadcaster of eight of the nine matches registered per day of Ligue 1, has revised its copy somewhat by applying reductions and trial periods, its image has been particularly damaged and this is, according to The Informedthe reason why the group decided to separate from Havas, until then in charge of its communications.
DAZN leaves Havas to join forces with Image 7
Instead, DAZN chose to collaborate with Image 7, another influential player and advisor to brands or entities well known to football fans, McCourt Europe, the eponymous company of the owner of Olympique de Marseille or the major sponsor of the Marseille club CMA CGM, or even Accor, the hotel group including premium partner of Paris Saint-Germain.
For nearly 400 million euros per season, DAZN has become the main broadcaster of Ligue 1 in France, for the period from 2024 to 2029.
