Since ending his career in September 2022, Roger FedererSwiss tennis legend, continues to consolidate his financial empire. In 2024, his fortune now exceeds the billion Swiss francsaccording to estimates from swiss magazine With. A rare feat in the world of sport, which can be explained by judicious strategic choices and lucrative partnerships.
At the age of 16, Federer laid the foundations for his financial future by signing a partnership with Nikeestimated at $7.5 million annually. This contract, which accompanied his first victories, marked the start of a career that was as lucrative as it was sporting. In 2018, the maestro created a surprise by appearing at Wimbledon wearing the Japanese brand Uniqlo. This contract, worth a colossal amount of $300 million over 10 yearsreflects his status as a global figure.
Added to this are long-standing partnerships with prestigious brands: Wilsonits racket supplier since 2006, Rolex, Mercedes-Benz, Moët Hennessy, Barilla, Lindtand even the bank Credit Suisse. Each collaboration has helped strengthen his brand image while fueling an impressive fortune.
Roger Federer hasn’t limited his earnings to his on-court exploits. Since 2019, he has been investing in promising companies. Its association with the Zurich brand of running On perfectly illustrates his business acumen. By becoming a shareholder and actively participating in marketing and research projects, Federer contributed to the growth of the brand. Result : We are going public in New York in 2021generating significant returns.
Its recent partnership with the eyewear manufacturer Oliver Peoplessigned last March, shows that the Swiss continues to explore new horizons. By focusing on diversified brands, it ensures stable and sustainable income. In 2020, Federer already dominated the Forbes rankings with annual income estimated at $106 millionsurpassing renowned figures in sports such as football, basketball or golf. If his winnings in ATP tournaments amount to $130 millionit was his activity outside the courts that made his wealth explode. Thanks to a carefully maintained image, Federer has become the archetypal sportsman-entrepreneur, combining sporting performance, strategic partnership and vision for the future.
