“I will sue those who make AI copies of my image!”

Faced with the rise of artificial intelligence in the film industry, Robert Downey Jr. took a very strong stance against the use of this technology to recreate his appearance without his consent. Guest of the podcast On With Kara Swisher, the actor declared that he intended to sue all future producers who would consider using his digital image without authorization. According to him, this measure would apply even after his death, adding that he would let his lawyers manage any attempt at non-consensual digital replication.
Old Iron Man (Grok)

Confident but vigilant about the future of Marvel

Downey Jr., who played Tony Stark/Iron Man for over a decade in the Marvel Cinematic Universe, expressed confidence in the franchise's current leadership, saying they wouldn't attempt to recreate his character without him . However, he is much more skeptical about the intentions of future Hollywood leaders, insisting that he wants to prevent any digital exploitation of his image after his death. He is therefore not worried about the use of his image for the moment, nor for his immediate health, but he says he is ready to actively defend his rights in the face of developments in the industry.

A position taken in the context of debates on AI

Recent advances in AI-based actor replicas are sparking much debate in the entertainment industry. Examples, such as the resurrection of several actors in different Star Wars films and series, show how this technology can be used to extend the presence of deceased actors. Downey Jr., however, insists that his own image will not be subject to such practices, emphasizing that he does not want to see his soul of character exploited beyond his will.

The case of Peter Cushing who was reintroduced into the franchise after his death is one example of this thorny question.
The case of Peter Cushing who was reintroduced into the franchise after his death is one example of this thorny question.

A return to the MCU in a new role

In parallel with this position, Downey Jr. is preparing to return to the Marvel universe, but this time in the shoes of the emblematic character of Doctor Doom. This role in Avengers: Doomsday, scheduled for 2026, will mark a turning point for the actor, who will play a leading villain after having long been one of the heroes of the MCU. His fee, estimated at $100 million for this project, shows how important and profitable his image is for the franchise..

Doctor Doom
Doctor Doom

A commitment to ethical AI

And yet, Robert Downey Jr. has invested in several AI-related initiatives. Precisely, with this knowledge of the subject, he insists on the importance of ethical and controlled use of this technology, including in cinema. What do you think of this positioning? Do you understand it?

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