Inaugural flight Madrid-Dakhla: the ONMT brings together 100 Spanish and Portuguese prescribers. Credit: ONMT
The Moroccan National Tourism Office (ONMT) has set up a large-scale operation by inviting 100 Spanish and Portuguese influencers from the world of distribution, tourism and the media to discover the Dakhla-Oued Eddahab region, occasion of the inaugural flight of the Madrid-Dakhla service operated, Wednesday, by the company Ryanair.
Thus, the ONMT intends to stimulate a new dynamic for the region, so that Dakhla can position itself as a seaside destination in its own right on the world stage, indicates a press release from the ONMT.
Some 70 travel agents and tour operators, 23 media outlets and 7 influencers from all Spanish regions, as well as Portugal are currently in Dakhla at the invitation of the Office.
Among them, continues the press release, major players in tourism including the president of the National Confederation of Spanish Travel Agencies, and CEO of the Avoris Group, Carlos Garrido, the CEO of the Luxotour Group, Antonio Guerra, the president of the Andalusian Federation of travel agencies, Luis Arroyo, and the president of the Portuguese Travel and Tourism Association, Pedro Costa Ferreira, as well as a selection of media specialized in tourism, in this case El Mundo Viajes, El Pais viajes and Maradas viajeras TV.
The creators of lifestyle and tourism content, for their part, will have three days to introduce their communities to the potential that the region holds, specifies the press release, noting that they will have the opportunity to learn about the tourist and hotel infrastructures and to discover the riches of the local tourist and cultural heritage.
The Dakhla-Oued Eddahab Regional Tourism Council will also present to prescribers and opinion leaders the tourism potential of the region, while the Regional Investment Center will expose them to the investment opportunities offered by the region.
Note that the Madrid-Dakhla flight is the first direct service between the pearl of the South and the Iberian Peninsula via Adolfo Suárez Madrid-Barajas airport, with two direct air connections (Wednesday and Saturday) launched by the company Ryanair, following an agreement concluded with the ONMT.
The new Lanzarote-Dakhla link will be operational from January 11 with two frequencies per week (Saturday-Tuesday).
Through this operation, the ONMT highlights a new destination of choice for Spanish and Portuguese tourists, connecting the pearl of the South to the Iberian and Latin American market via the Madrid hub.
According to the ONMT, the objective is to position Dakhla as a seaside destination in its own right and to make it shine on the international scene, and therefore contribute to Morocco’s tourist influence.
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