Intermarché is constantly innovating, especially as the Christmas holidays approach. But, unfortunately, the brand was the victim of a product recall.
Intermarché, member of The Musketeers grouphas established itself as one of the major players in mass distribution in France. Despite a profitable business, the brand was recently the subject of a product recall.
Intermarché, a competitive French brand
In 2024, the Intermarché brand continues its growth, strengthening its positioning between competitivenessproximity and responsible commitment. With more than 1,800 points of sale in France, Intermarché relies on a strong local presence.
Particularly in rural and peri-urban areas. Its strategy is based on diversified formats : supermarkets, hypermarkets and convenience stores such as Intermarché Express.
This flexibility therefore allows it to adapt to expectations varied consumerswhether they are looking for a broad offering or local commerce. Intermarché capitalizes on its model of producers and traders.
Thanks to its integrated factories, the brand controls part of its supply chain. This allows it to offer products at competitive prices while controlling their quality.
Its own brands, such as Pâturages or Monique Ranou, are thus popular for their value for money. In 2024, Intermarché is investing massively in digital transformation.
The development of e-commerce, with the rise in power drive and delivery services, meets the growing demand for convenience among the French. The brand also improves the customer experience in store.
Powerful tools
Intermarché offers tools such as mobile payment or automatic cash registers. In addition, the brand is strengthening its sustainable initiatives, part of more responsible consumption.
The brand is also committed to reducing its impact on the environment. of its activities. In particular by reducing plastic packaging and supporting sustainable agriculture.
Its partnerships with local producers and son anti-waste programlike the zero waste baskets, consolidate its image as a committed player. In 2024, the growth of Intermarché is based on a balanced strategy between competitiveness, innovation and responsibility.
Building on its proximity and adaptability, the brand continues to retain a customers concerned about both its budget and the impact of its consumption. However, like all brands, product recalls are not far away…
A product recall occurred at Intermarché
Potatoes, essential root vegetables, are omnipresent in our kitchens. Their success is based on their ability to compose simple, nourishing and family-friendly dishes.
However, if you have recently purchased new potatoes already cooked in supermarketvigilance is required. A recall has been issued to remove a specific batch of this product in order to prevent any risk to consumer health.
According to a sheet published by the Rappel Conso site on the basis information provided by the company JECA, this recall concerns new potatoes already prepared and cooked. They are therefore put on sale between December 3 and 19, 2024.
And this, in the Intermarché, Carrefour, and Système U brands. The products concerned were sold in format de 600 g in the fresh section, under the Garlic Roasted New Potatoes label.
The incriminated batch bears the number M241100951, and its GTIN code is 3271620100013. The expiration date written on the packaging is 05/01/2025 (May 1, 2025 according to the French format).
The recall results from an error in the date indication consumption limit. This probably follows the American format, where day and month are reversed.
The true expiration date is actually January 5, 2025 (01/05/2025). This confusion could encourage some consumers to use the product after the consumption period, thus increasing the risk of food poisoning.
If you have purchased this product, you should not consume these potatoes shot. You can destroy them or return them to the store for a refund.
This process is possible until Monday January 20, 2025. For any questions, a contact number is available: 03 87 87 65 10.
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