Last week, Ds Automobiles showed its new top-of-the-range model for the first time via images of a camouflaged example. This time, the “premium” brand of the Stellantis group reveals its name: don’t call it “DS 8”, the new crossover based on the same STLA Medium architecture as that of the recent Peugeot E-3008 is finally called « N°8 ». Always in search of image, the French brand seems to be inspired by the famous perfume “Number 5” by Chanel to establish its luxurious positioning.
This “N°8” will be written, as you can see in the photo above, on the rear trunk of the vehicle. In its official press release, DS Automobiles specifies that the “°” is drawn like a diamond point, “symbol of elegance and know-how”. Downright.
A dashboard “inspired by boating”
DS Automobiles also unveils the dashboard of the N°8, displaying a design that is classic, minimalist and worked in detail. We notice a ruffle at the four branches quite unique, two digital displays (including a large central panel in landscape format) and upholstery whose covering looks like suede in these first images (the same goes for the door trim).
Come on, only a few hours left before you can discover the car in full and in detail. It will be entirely electric but should be entitled to hybrid or plug-in hybrid variants to maximize its chances, which wants to embody French luxury where the sedan made in China DS 9 had failed. If this No. 8 does not work, we imagine that the future of DS Automobiles could be called into question during this delicate period for the Stellantis group.