The electric Renault R5 marks a sensational entry into the automobile market in November 2024, with 14.3% electric market share.
R5 electric: an expected and triumphant arrival
The launch of the electric Renault R5 was a gamble, and it has so far been largely successful. With 3,303 units sold in one monthit exceeds the Tesla Model Y and the Citroën ë-C3 in November 2024, benchmarks in the segment. Even more impressive, this performance places the R5 in fifth place in sales for all energies combined, a rare feat for an electric vehicle.
Unlike other launches, sales of the R5 rely less on “tactical channels” (9% of its sales) such as demonstrations or corporate fleets.
The electricity market shows a decline of 24.4% in November 2024, an alarming figure for a rapidly changing sector. The Renault 5, alone, partly compensates for this drop with solid sales which keep the electric sector afloat. Excluding the figures for the R5, the electric market share would have slipped to 35 %even worse than that of diesel (40%).
This decline can be explained by several factors: a scale of purchasing aid revised downwards, a second-hand market that is still embryonic and an offer perceived as expensive.
A symbol for the energy transition
Less expensive and made in France, the electric R5 marks a step in the democratization of electric vehicles. Marc Mortureux, director of the PFAsums it up well: “ People are not against going electric, but (…) the existence of purchasing aid is an essential element in making a decision. » With his 14.3% market share on electric, the R5 proves that innovation and a well-considered pricing strategy can reverse the trend.
The electric Renault 5 shows that the sector can still surprise, even in times of crisis. With an attractive design and performance that meets expectations, it sets the bar high for competitors. As hybrids continue to eat up market share, the next few months will be crucial in confirming the success of the R5 and maintaining the momentum it has created.
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