While the electric vehicle market is going through a period of turbulence, the electric Renault R5 stands out as an unexpected bright spot. With 3,303 units sold upon its launch in November 2024, it is ahead of iconic models like the Tesla Model Y and the Citroën ë-C3.
Electric Renault R5: a spectacular breakthrough in a declining market
The month of November 2024 was marked by a general decline in sales of electric cars, with a drop of 24.4% compared to November 2023. However, the electric Renault R5 is an exception. With a market share of 14.3%, it saves the day for electric vehicles by becoming the best-selling model in this segment.
This success is all the more remarkable because its sales are not based on aggressive promotional strategies. According to the Mobilians barometer, less than 9% of units sold come from tactical channels such as demonstrations or sales to manufacturers. This demonstrates real enthusiasm on the part of consumers.
A car that meets the expectations of motorists
The electric Renault R5 represents a turning point. More affordable than previous generations, it seduces with its neo-retro design and its performance adapted to modern needs. With its 3,303 registrations in one month, it surpasses major competitors, notably the Tesla Model Y (3,159 sales).
This success is also due to Renault's strategy, which focuses on local production and accessible models. “ People are not against going electric, but the existence of purchasing assistance is an essential element in making a decision. », underlines Marc Mortureux, director of the PFA. The R5 responds perfectly to this dynamic thanks to its competitive price and its eligibility for the new ecological bonus scale.
Any hope for the electric segment?
The success of the electric Renault R5 is not limited to its sales figures. It illustrates a broader change in the automotive sector. At a time when hybrids dominate with 40% market share, this performance reminds us that electric remains an option for the future (35% market share without the R5).
