For several days, millions of X users have been abandoning the platform in favor of BlueSky, an alternative created by the former CEO of Twitter.
“The sky is bluer elsewhere.” It is with this poetic sentence that many users of X, formerly Twitter, announced their departure from the social network owned by Elon Musk to another social platform which is gaining momentum: BlueSky.
Launched in 2021 by Twitter co-founder and former CEO Jack Dorsey, BlueSky was initially an internal Twitter research project aimed at developing a larger open communications protocol.
Accessible only by invitation since February 2023, BlueSky is now open to everyone, which has caused the arrival of many disappointed X users since Elon Musk's takeover, under fire due to the spread online harassment.
Nearly a million new users per day
But since the election of Donald Trump, pushed by Elon Musk on X, millions of users, including brands, media and sports clubs, have decided that it is no longer possible to stay on the platform.
Believing that she was promoting the extreme right. The latter subsequently migrated to BlueSky, which has recorded nearly a million new users per day since November 6, according to SimilarWeb
For now, the social network seems to be experiencing exponential growth as significant as that of Threads, from the Meta group, at its launch. To see if BlueSky will be able to maintain this dynamic and hope to be able to stand up to X in the years to come.
