Meta now offers so-called “less targeted” advertising to all Facebook and Instagram users. How to activate this option which protects, to a certain extent, our personal data? How can we manage the different options available to us? We explain everything to you.
Meta has found a new solution to circumvent the restrictions imposed by the European Union regarding data collection. From now on, European users of Facebook and Instagram have three choices: pay a monthly subscription, accept targeted advertisements or be confronted with so-called “less targeted” advertisements.
Less targeted ads are based on a specific browsing session, not a broader data history. Furthermore, this new option is accompanied by a constraint named by Meta: “advertising breaks”. These advertising breaks are regularly displayed on Instagram and Facebook for 5 seconds and it is impossible to skip them.
Note also that less targeted advertisements are “less relevant to your interests and activity on Facebook”, as Meta points out. In reality, this is logical given that Meta does not collect data during your various navigations.
But how to activate less targeted advertisements? How to manage the different options available to European Instagram and Facebook users? We explain everything to you.
Regarding the web versions of Facebook and Instagram, nothing could be simpler, just follow this link. Then click on “Ad Preferences”, “Ad Settings” and “Ad Experience”. You can then choose between the “Personalized advertisements” and “less personalized advertisements” option.
Regarding the Facebook and Instagram mobile applications, you must click on the three small horizontal bars located at the top right of the home screen. Then click on: “Settings and privacy”, “Settings” and finally on “See more in the Accounts Area”.
In your space dedicated to managing your Facebook and Instagram accounts, go to the “Advertising preferences” option. Then click on “Ad Settings” and “Ad Experience”. You can then choose between the “Personalized advertisements” and “less personalized advertisements” option.
To summarize: less targeted ads protect your personal data more, but are accompanied by particularly intrusive “less targeted” ads. Targeted advertisements use your personal data without real restrictions, but less taint your browsing experience. Finally, between data harvesting without real restrictions and intrusive advertisements, there remains a third option: paying a monthly subscription.
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