Orange juice lovers are taking to the barricades to denounce the new appearance of Tropicana bottles.
Recently, the American company changed without fanfare the plastic container in which it sells its orange juice, reports CNN.
Instead of its traditional carafe style, a plastic bottle with a more rounded shape and a long narrow neck, Tropicana now offers a more compact, rectangular container with a relatively short neck. Even the crown-like cap has taken the edge.
The straw that broke the camel’s back for many consumers: the bottle now contains 1.36 liters instead of 1.54 liters.
Orange juice lovers cited by CNN are crying “redeflation,” claiming that the price of the item has not been reduced in several banners where they do their grocery shopping as the company recommends.
According to the American media, Tropicana saw its sales drop drastically in the United States with the arrival of the new containers on the shelves. However, they had been stable throughout the year.
Questioned by CNN, the expert in design of products Peter Clarke believes that Tropicana missed its mark by offering a bottle devoid of personality.
“The model no longer means anything. He is omnipresent. It’s more of a generic form.”
The consultant also notes that the narrow and elongated neck (upper portion of the container) was appreciated by consumers as it offered easy grip of the bottle.
The American giant is not its first failure. In 2009, the disappearance of its emblematic logo (a straw inserted in an orange) created an outcry. After a sudden 20% drop in sales, Tropicana had reversed course.
