Published on June 19, 2024 at 10:31 p.m.
Feifei, Sara, Tobia, Frederic and David. Five young people from various countries, including a Genevan, that the director and former economic journalist of Cash (German-speaking Swiss broadcast) Piet Baumgartner followed for no less than seven years, from 2015 to 2021, in his documentary The Driven Ones (“the motivated” or “the determined”).
What do they have in common? The camera accompanies them from the start of their master’s degree in Strategy and International Management at the University of St. Gallen. In other words, an entry ticket to lead large companies in the future. But first, they must succeed in these demanding studies, where students hear from their first day that they will have to be “better than machines, than artificial intelligences” and show foolproof adaptation. Or, in a course, they can decide whether they will succumb to stress or take it as a challenge. These ambitious young people immediately learn to think big, to think globally. “If you stop growing, you will lose everything,” a teacher tells them.
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