“Permutive helps premium publishers better understand the type of profile viewing their website, applications or even content on connected TV. Using first-party data, we help publishers create audiences based on this data, and move from selling inventory to selling data and audiences in a cookieless environment. »
“We work with 150 premium publishers around the world, including ReWorld Media, Amory Media, Les Échos, Le Parisien, Condé Nast and the Marie Claire group in France. Permutive captures real-time signals to retarget users with ads with the best chance of conversion, using patented technology that has demonstrated results that are two or three times the market average. »
“Permutive is positioned at the intersection of DMP, CDP and Data Clean Room, enabling publishers to collaborate with advertisers by integrating signals into the bidding flow through all major SSPs for activation. Signals are also available in Data Clean Rooms like Snowflake, Google and Amazon, facilitating smoother and more efficient collaboration. »
“Our recently announced suite of tools in New York makes publisher audiences and signals available to advertisers, simplifying collaboration between both parties and enabling better audience activation and reach. »
“My role as Sales Director Southern Europe is both to support new clients in France, Spain, Italy, Portugal and other countries, and to help existing clients deploy new features. We offer AI-powered add-ons, like Keyword Explorer, to simplify editors’ work and maximize the efficiency of the Permutive platform. »
